The 2026 edition is over. The fair took place on August 8 and 9, 2026 at Jean-Talon Market. For the next date, check the Public Markets of Montreal program. The rest of this article keeps the practical details.
As fall approaches, Quebec celebrates its drink producers. A good starting point for a curious newcomer: the Quebec Wine & Cider Fair, which opens the terroir season at Jean-Talon Market.
The event. According to the Public Markets of Montreal program, the Quebec Wine & Cider Fair takes place on August 8 and 9, 2026 at Jean-Talon Market, Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m. There you meet local winemakers and cider makers who present their products directly to the public.
Why go. Cider is a Quebec emblem, tied to the Montérégie apples harvested in the fall. Quebec wines, long overlooked, keep gaining in quality. The fair is a chance to discover these products, ask questions, and understand what "buy local" means in your glass.
After the fair. The terroir season continues in September. The Montreal public markets also announce Quebec's Open Farm Day on September 13, 2026 at Atwater Market — a fitting follow-up to see where local food and drink come from. Check the details on the official site, since the program changes.
What it costs. Entry to the market is free. Tastings may cost money depending on the stall, so bring a little cash if you want to sample, and drink responsibly.
Good to know for newcomers. In Quebec, alcohol is sold mainly at the SAQ (the provincial retailer) and, for beer and some wines, at grocery and convenience stores. An event like this fair introduces you to products you won't necessarily see on ordinary shelves. It's free to visit, family-friendly during the day, and 100% local — a perfect introduction to the food culture here.
